Is your Web Site Lost in Space?
Chances are good that you have been over there a few times. The other web.
It's a crowded place with over a hundred million web sites.
most internet users have never heard of the "invisible
web" because they simply never go there.
What
is the invisible web? The definition of it - any search
result that does not land in the top three pages of what the search engine
returns.
People do not have time nor do they want to wade through pages
and pages of these search engine results. In this rapid information age, users
want data fast.
What color is your web site?
Is
it red or green? If your site is in the invisible web, it's not
reaching its potential, and most likely operating in the red, because there
is no return on investment (ROI).
A properly engineered SEO campaign will always keep your web site visible,
with new clients and prospects, and your internet presence will never be
lost in space.
Boxthree SEO
Philosophy
Search Engine Optimization Philosophy
As the internet has grown over the years, so has an entire
industry been created dedicated to optimizing and increasing visibilty of
web pages and web sites.
Our SEO philosophy is simple and
straightforward. Over the years, we've learned exactly what key ingredients are necessary to get web pages to the top
of the search engines. It is just not the keywords and meta tags that are
required anymore - it is a combination of different
elements, combined with the knowledge of knowing exactly what search
terms people use when conducting a search. It is also a process of engineering
a web page with HTML correctly, and using all available HTML resources
properly, one hundred percent of the time.
Brand identity on the web is greatly misunderstood. It is important
to note that the best way to find your companies web presence is through
advertising the services or products that you offer, and not just by your
company name. We see beautiful and crafty 100% flash
web sites all the time in our business, but unfortunately when it comes to
searches for the services or products that the company offers, these sites
are nowhere to be found. For the most part, search engines just do not interpert
flash movies well, because the important text that the search engine needs
to scan is contained inside of the movie. Nice to look at? Yes? Search engine
friendly. No.
We break out search engine optimization into two phases:
Research and Analysis
Before we proceed with a SEO campaign, we
first gather
information relative to a client's industry, including information
about the client's competition. This research includes
conducting keyword analysis to determine what is being searched for in
relationship to the product or the service that the client has to offer. Our
keyword analysis identifies the absolute top search terms that
are being searched for on a daily basis. By analyzing this information,
we learn which way the construction of the web site will proceed as well
as how content information should be layed out, using SEO principles.
Web Site Construction
Once we know what relativeand optimal information should be
on a web page, we
build a page theme, emphasizing the most popular keywords that
we have researched from our research in phase one. We also review our work
using keyword density checks. Relative links are added, and a link campaign
is started. It is critical to ensure that the home page of your
web site is updated at least once a month.
Contact Boxthree
Lets talk about it. Send an e-mail to seo@boxthree.com.
We're in the business of helping your business succeed on the web!
Remember - don't let your internet presence be one of millions on
the web. Be one of the few.
the visible web is where 95% percent of internet users find
information
Boxthree Offers:
- comprehensive SEO site research and analysis
- thorough competition study
- current industry keyword evaluation
- web site page optimization
- manual submission into search engines & directories
- customized ranking reports provided monthly
- SEO consulting & training
How
well does your audience find you when searching for your
services or products offered through popular search portals such as Yahoo,
Google, and MSN? And more importantly, how SEO-friendly is your web
site to these search engines?
With our research and in-depth analysis service,
we can give you these answers and more. Boxthree can genetically re-engineer
your site so that it can do the job it's supposed to do, which is
attract potential customers to your products & services twenty-four-seven.